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Analysing the current PACA (People Against Cyber Abuse) website and redesigning it to match the vision of the organisation.
Format - Design Project for PACA
Team - Individual
Role - UX Analysis, Information Architecture, Style Guide, High Fidelity Designs
Timeline - Jan, 2020
Analysing the Current Website based on heuristics
Ideating, Exploring and Defining the Style Guide
Establishing a Design
Designing the final screens for the website
Defining the Information Architecture
Designing the responsive mobile browser screens
Redesigning the website for PACA along with a responsive mobile browser version while keeping in mind three specific heuristics, i.e. visibility of system status, consistency and standards, and aesthetic and minimalist design.
Ideations and Explorations
I started off looking at several different kinds of volunteering websites and creating explorations for the home page. From illustrations to geometric shapes, I tried different variations until we came to the conclusion that neither would communicate professionalism, humanity and goodwill. So we went with images and overlays, since they provided a good balance between seriousness and humanness.
The Home Page
The collaborate page not only informs individuals how they could be a part of this change but also invites students, professionals and organisations to join the movement.
People are at the center of PACA. And putting them under titles and buckets was not a part of PACA brand values.
Responsive Designs for the Mobile Browser
This was the first time I tried redesigning a live website. I worked with a small team of developers, copywriters, strategists and the founders to identify the vision and mission of the organisation and to design a website that would reflect their voice throughout. We scheduled all the work in a very iterative format so that every design exploration session was followed by a feedback and an ideation session for the next design. This helped ensure that the work didn't happen in silos despite us working from home.
The website is currently under development and should be released in about a month or two!
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