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Project Brief
Analysing the current PACA (People Against Cyber Abuse) website and redesigning it to match the vision of the organisation.
Format - Design Project for PACA
Team - Individual
Role - UX Analysis, Information Architecture, Style Guide, High Fidelity Designs
Timeline - Jan, 2020
Process
01
Analysing the Current Website based on heuristics
04
Ideating, Exploring and Defining the Style Guide
02
Establishing a Design
Vision
05
Designing the final screens for the website
03
Defining the Information Architecture
06
Designing the responsive mobile browser screens
Analysis
Design Vision
Redesigning the website for PACA along with a responsive mobile browser version while keeping in mind three specific heuristics, i.e. visibility of system status, consistency and standards, and aesthetic and minimalist design.
Information Architecture
Ideations and Explorations
I started off looking at several different kinds of volunteering websites and creating explorations for the home page. From illustrations to geometric shapes, I tried different variations until we came to the conclusion that neither would communicate professionalism, humanity and goodwill. So we went with images and overlays, since they provided a good balance between seriousness and humanness.
Final Screens
The Home Page
Collaborate
The collaborate page not only informs individuals how they could be a part of this change but also invites students, professionals and organisations to join the movement.
People are at the center of PACA. And putting them under titles and buckets was not a part of PACA brand values.
People's Page
Responsive Designs for the Mobile Browser
Reflection
This was the first time I tried redesigning a live website. I worked with a small team of developers, copywriters, strategists and the founders to identify the vision and mission of the organisation and to design a website that would reflect their voice throughout. We scheduled all the work in a very iterative format so that every design exploration session was followed by a feedback and an ideation session for the next design. This helped ensure that the work didn't happen in silos despite us working from home.
The website is currently under development and should be released in about a month or two!
Thank You
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